---
title: STRATEGIC MARKETING MANAGEMENT
description: "#### Course Introduction: This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework…"
url: "https://fctlworld.com/docs/strategic-marketing-management/"
updated: "2026-08-13"
category: SALES AND MARKETING TRAINING COURSES
---

# STRATEGIC MARKETING MANAGEMENT

#### Course Introduction:

This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework process.

It will also help them to identify Key Market opportunities and develop their marketing skills.

#### Who should attend:

- Marketing Managers
- Sales Managers
- Product Managers
- Marketing and Sales teams

#### Training Outcomes:

By the end of the course delegates will be able to:

- have a clear understanding of how to organise and prepare for successful strategy implementation
- develop marketing objectives which deliver the company's business objectives and meet consumers' need
- understand how marketing strategies will best influence consumers' behavior
- identify the factors affecting their company's marketing strategy
- recommend different ways of using the available marketing resources to ensure the maximum return on marketing investment
- know that marketing offers the insights into how sustainability can provide competitive advantage
- understand the importance and role of positioning
- create value for customers

#### Course Information:

| **LOCATION** | **DATE** |
| --- | --- |
| Dubai/London | 09 - 13 May |
| London | 18 - 22 July |
| London | 05 - 09 Sept |
| Dubai | 21 - 25 Nov |
|  |  |

***If you want the Course Topics, please send an e-mail to info@fctlworld.com.***

#### Course Fee: ‎£3,600/$4,500 + VAT

  [BOOK A SEAT](https://www.fctlworld.com/booking-form/)