Course Introduction:
This course is designed to help participants understand the Fundamentals of Government Relations. Delegates will be able to deliver an effective public affairs strategy and understand how to capitalise on the wide range of media channels.
The course will help them to evaluate Public Relations Opportunities, Challenges and Risks.
Who should attend:
- Directors and all Managers in Public Affairs department
- Protocol Mangers/Officers
- Senior staff who need to understand top-level Public Relations and Protocol strategies
- All Managers who play a part in shaping their organisation’s image and public perceptions
- Advisers at Ministerial level in Government department
- Other staff who serve Senior Officials
- Journalists/Press Men
The Course Will Cover:
- Corporate Public Relations Strategies
- Public Relations : Planning and Management
- Corporate Image Management
- Crisis and Issues Management
- Dealing with dignitaries : Managing their expectations
- Media Relations and Public Affairs
- Advising Directors on Public Relations matters
- Aligning communication strategy with business objectives
- Developing appropriate strategies for Change
- Social Media and Multi-Media
- Public Speaking Techniques
- Risk Management
- Undertaking an organisational health check, monitoring and evaluating results
- Applying a systematic approach to problems solving
- Making successful presentation
- Corporate Social Responsibility
- Effective Performance Management
- Strategic Planning
- Ethics and professional standard
- Diplomatic skills required
- Budget Management
- How to give unwelcome News
- Managing difficult people
- Monitoring and Evaluating Progress
- Relationship Management
- Managing your Public Relations team
- Return on Investment of Public Relations
Course Information:
| LOCATION | DATE |
|---|---|
| Online | 11 – 15 April |
| Online | 06 – 10 June |
| Online | 08 – 12 Aug |
| Online | 03 – 07 Oct |
| Online | 05 – 09 Dec |
