Course Introduction:
This course has been designed for delegates who are responsible for building their organisation’s reputation at the international level.
It provides a comprehensive overview of the requirements of International Diplomacy and International Protocol.
Who should attend:
- Directors and Managers who play a part in shaping their organisation’s image and public perception
- Public Relations/Protocol Managers
- Other senior staff in Public Affairs department
- Journalist/Press Men
Training Outcomes:
By the end of the course, participants will be able to:
- understanding the importance of creating and maintaining a consistent Corporate Identity
- improve on their Company’s reputation through relationship with International stakeholders and external audience
- understand International Protocol, Social and Business Etiquette
- appreciate cultural differences for the promotion of political, commercial, cultural and social links
- maximise opportunities across countries and between organisations
- brief visitors and their directors to other countries on protocol matters
- identify and use appropriate communication channels of Public Relations activities to improve business performance
- analyse problems facing their organisation and develop appropriate Strategic Plans to tackle them
- update their knowledge of protocol and Public relations at an International level
- give presentations and press conference abroad
Course Information:
| LOCATION | DATE |
|---|---|
| Dubai | 04 – 08 April |
| London | 06 – 10 June |
| London | 01 – 05 Aug |
| Dubai | 03 – 07 Oct |
| Dubai | 19 – 23 Dec |
