Course Introduction:
This course has been designed to provide participants with the opportunity to review, discuss and examine the professional environment in which organisations are now required to operate.
It also provides an overview of the Public Relations functions and how this supports the business objectives of an organisation.
Who should attend:
- Head of Public Relations department
- Public Relations Managers/Officers
- Managers/Officers who play a part in shaping their organisation’s image and public perceptions
- Senior staff who need to understand top-level Public Relations strategies
Training Outcomes:
By the end of the programme, delegates will be able to:
- understand the importance of creating and maintaining a consistent Corporate identity
- assess the business environment in which their organisations operates
- improve on their company’s reputation through relationships with Stakeholders
- analyse problems facing their organisation and develop appropriate strategic plans to tackle them
- update their knowledge of Public Relations at an International level
- able to adopt appropriate crisis management strategies
- identify and use appropriate communication channels of Public Relations activities to improve business performance
- deal with a variety of situations using effective communication, assertive techniques and understanding of management applications
- improve their interpersonal and influencing skills
- create awareness of the need for change
- analyse the current state of their organisations and develop appropriate strategies for change
- use the acquired skills to manage change
Course Information:
| LOCATION | DATE |
|---|---|
| Dubai | 04 – 08 April |
| London | 06 – 10 June |
| London | 01 – 05 Aug |
| Dubai | 03 – 07 Oct |
| Dubai | 05 – 09 Dec |
