Course Introduction:
This course has been designed to equip the delegates with necessary skills and techniques to lead and contribute to marketing Strategy in their Organisation. It will enable them to understand how Marketing aligns with Business Strategy.
Organisations need an understanding of their Customer Relationships in order to protect existing Revenues and create new Opportunities while minimising Costs.
Training Outcomes:
By the end of the programme, delegates will be able to:
- develop their strategic corporate communication skills
- use communication to improve business performance
- apply marketing principles to become more customer and market driven
- know how customer relationship management adds value and improves the quality of customer relationships
- use communication to create business advantage and manage change
- ensure the smooth running of the office through effective planning, organisation and time management
- deal with a variety of situations using effective communication, assertive techniques and understanding of management applications
- develop a marketing strategy that suits their organisation
- develop and manage strong brands
- differentiate between assertive and aggressive behaviours
- evaluate and use non-verbal communications more effectively
- improve their interpersonal and influencing skills
- use communication to build customers’ trust
- deal with emotional outburst
- understand marketing jargon
Course Information:
| LOCATION | DATE |
|---|---|
| Dubai | 04 – 08 April |
| London | 06 – 10 June |
| London | 01 – 05 Aug |
| Dubai | 03 – 07 Oct |
| Dubai | 05 – 09 Dec |
