Course Introduction:
The course provides participants with sound working knowledge of the Principles and Concept behind Public Relations.
It will equip delegates with the key skills and techniques necessary to develop and implement a Strategic approach to Public Relations both internally and externally.
It provides an overview of the Public Relations functions and how this supports the Business Objective of an Organisation.
Who should attend:
- Public Relations Senior Managers/Managers
- Officers who play a part in shaping their organisation’s image and public perceptions
- Officers who need to understand top-level Public Relations strategies
- Officers who may find themselves interacting with the Media
Training Outcomes:
By the end of the programme, delegates will be able to:
- understand how to work with the Media
- analyse problems facing their Organisation and develop strategic plans to tackle them
- assess the business environment in which their organisation operates
- be aware of the range of duties and responsibilities of a Public Relations officer
- update their knowledge of Public Relations at an International level
- understand Public Relations in its business context
- understand Public Relations activities
- identify and use appropriate communication channels for Public Relations activities
- improve their interpersonal and influencing skills
- define change and organisational problems associated with the process of Change
Course Information:
| LOCATION | DATE |
|---|---|
| Dubai | 18 – 22 April |
| London | 13 – 17 June |
| London | 08 – 12 Aug |
| Dubai | 10 – 14 Oct |
| Dubai | 05 – 09 Dec |
